We, Black folk, need to reign in this boycott bullsh*t. Yeah, I said it emphatically, too.
We cannot boycott everything. Not long ago, knee-jerk activists called for the boycott of PayPal because one of its co-founders, who is no longer attached to PayPal, donated to President-elect Trump's presidential campaign.
And? I'm still using PayPal. Why? Because the guy is no longer attached to PayPal AND because PayPal is one of the safest forms of payment for e-commerce in the world.
What about the call to boycott Snapple and Tiffany’s, too? I mean, those Snapple jawns are tasty, yo. I don’t really mess with them, though, because of all the high fructose corn syrup, but if I recall correctly, after drinking the “Strawberry Kiwi”, I felt no ways tired. And Tiffany’s? They’re overpriced for my taste, but if the company spokesperson said they didn’t create the slave collar then so be it. Do you have any exclusive research that says otherwise?
Here’s a suggestion: How about we focus our boycotting efforts and energy on other things?
For example, like, VIACOM Media Networks, the owner of VH1, the home of nonsensical programming like Love & Hip-Hop or maybe even NBC Universal Cable, the owner of Bravo, the home of The Real Housewives of Atlanta.
But honestly, though, calling for a boycott of major media conglomerates and other corporations that sell a legion of products and services is like taking a hammer to everything.
Can we not be more strategic about our actions? What about follow-through? Can we not give our undivided attention to something of substance and actualize our strategic goals, too?
Every year there is a call for a boycott of Black Friday. Another one! (See DJ Khaled). Now, it doesn’t make me no never mind any damn way because I refuse to shop on Black Friday after a rather unpleasant experience on one Black Friday morning years ago.
Why wait until Black Friday, though? Our economic empowerment is bigger than Black Friday. Why did we pick Black Friday, anyway? Because it’s Black? Ha! Okay, please excuse that joke. Y’all pray for me.
In all seriousness, though, I have my doubts about our boycotting efforts. We, collectively speaking, spend more time sharing and remixing our own version of the viral videos of the #MannequinChallenge and Gospel music great, Shirley Caesar’s unintended #UNameItChallenge. I mean, we can't even boycott social media usage for 24 hours, but we're supposed to stand in solidary during an economic boycott?
Do you know that during the Montgomery Bus Boycott, civil rights citzen-warriors of all ages refrained from using public transportation for over 365 days? 380 days to be exact. From December 5, 1955 – December 20, 1956, men, women, and children walked or carpooled, using their own personal transportation, to their homes, to work, to places of worship, to places of leisure, and more. In case you have never been to Montgomery, Alabama, it gets hot there. Very hot. Four seasons pass during 380 days, too.
Black folk, we have to a lot of work to do. It starts internally, too. We must get out of our own way. We’re too comfortable and we’re too emotional.
We must apply intellect over emotion every step of the way in order to achieve the sociopolitical and socioeconomic goals that we so earnestly desire. We frequently reference our ancestral power and being sprinkled with Black Magic goober dust, but we’re scared of our own shadows.
We must be willing to put in the work. I just don’t think we’re ready yet.
"Freedom is a constant struggle". - Angela Davis